Meet Jieshu Li -Chief Executive Officer
Chief Executive Officer (CEO), Jieshu Li brings a fresh perspective and clarity of vision to 3L Alliance. Stepping into her role over a year ago, Jieshu has been heavily
ViewFebruary 2025
Committed to the exceptional
At 3L Alliance, we’re committed to the delivery of distinctive, functional design, superior amenity, and the creation of authentic community connections.
We believe Melbourne is one of the world’s great cities, and has the capacity to benefit from dynamic, high density residential, mixed-use and greenfield developments.
Beyond the brick and mortar, we believe successful projects are defined by the legacy of a thriving community, where residents drawn from a range of backgrounds can establish their lives in a place where they feel comfortable and connected.
We approach every project with imagination and a vision to deliver exceptional outcomes through our experience, professional networks and our ability to effectively work with key stakeholders at all levels of government and local communities.
Our People
Our Melbourne based team provides a diverse range of experience and capabilities to unlock the full potential of every project, with expertise across Finance, Business, Legal, Construction, Sales and Marketing.
Liz Ronson
Head of Development – Land Development
In her role as Head of Development – Land Development, Liz Ronson works closely with 3L Alliance’s board and CEO to ensure the organisation’s vision and strategy are aligned.
For close to three decades, Liz’s career in the property sector has continued to evolve, with extensive experience drawn from senior roles in WA, VIC, QLD and NSW, working with market leaders including Mirvac, PEET and as Managing Director of award-winning developer, Jinding.
Recognised for her industry leadership, Liz is frequently invited to share insights at forums and has been a UDIA awards judge for three years. Liz believes a strong culture is critical to a high performing, values-based organisation and fostering this approach is central to her role as she leads the development of 3L Alliance’s land division, building on 3L Alliance’s reputation as a trusted developer of quality master-planned communities .
Mrs Baoyu Li
Managing Director
Supported by a multi-faceted team of talented professionals, Mrs Li is a key shareholder and Managing Director of 3L Alliance, engaged across all facets of the organisation.
In just under ten years of operation under Mrs Li’s guidance, 3L Alliance has established and delivered successful projects in both high density built form and greenfield sites.
At the heart of her approach is a belief and focus that every project delivered by 3L Alliance will contribute to the local economy and community, and provide a positive customer experience for occupants and purchasers for generations to come.
Paul Lin
Director
As Co-Founder and Director of 3L Alliance, Paul Lin brings robust experience and insight drawn from over three decades in business and property.
With initiative, skill and experience gained across both local and international property markets, Paul has driven the strategic decision making behind 3L Alliance’s successfully delivered projects including Queen’s Place and Bridgefield.
Paul works closely with Managing Director and Chief Executive Officer, Mrs Baoyu Li on key strategic decision making across all of 3L Alliance’s key projects.
Michael Wang
Chief Financial Officer
Michael is a highly accomplished financial professional who brings to 3L Alliance many years of experience in both the property development, and the construction industry.
He is accredited with professional qualifications such as FCPA, Master of Professional Accounting and Master of Management. His commercial expertise and skills are well placed at 3L Alliance to steer the company in terms of business growth, cost effectiveness, profitability and strategic financial management. Michael has spent over 20 years in property and finance sectors and firms such as Bensons Property Group, Ubertas Group and Rucker DWC.
“Our sales and marketing team are engaged across multiple major projects, and our roles have us involved in a range of responsibilities from the sales settlement process, marketing, branding and digital content management activity for social media, website and campaign activity.”
Jieshu Li -Project Coordinator
“Working with a dynamic, tight knit team I feel privileged to work for a company that supports diversity and inclusivity, and it’s motivating to know that 3L Alliance is willing to provide us with the time and resources to be the best we can be in our roles”
Liping Chong -Senior Management Accountant
Positive impact
3L Alliance’s philosophy is based on delivering the best outcomes to enrich the lives of all those who may live, work and visit our communities across Victoria.
Smart cities
The way we occupy our cities has changed dramatically over the past decade.
As our population increases and migration into outer suburbs becomes more attractive for many, 3L Alliance has committed to a smart city approach for our master-planned communities.
Working with local authorities, councils and community groups, we focus on supporting the health and connectivity of people who live in our projects by ensuring they have access to community services and resources, more efficient and environmentally friendly transportation, improved communication networks, optimization of energy consumption, water supply, crime detection and waste.
Social responsibility
3L Alliance is committed to supporting the community in which we live and operate. We work with local government to deliver projects that accommodate affordable housing options for the community, and encourage our team to contribute to volunteering work for various causes by providing paid leave.
Sustainability
As a prudent corporate citizen, 3L Alliance embeds Environmental, Social and Governance (ESG) priorities into strategic planning, capital allocation and stakeholder engagement. We intend to achieve the highest energy efficiency in our development projects to reduce our carbon footprint.
Diversity
3L Alliance is proud to be a promoter of gender diversity, and our commitment to the appointment and promotion of women in our organisation starts at the top with Mrs Baoyu Li, Managing Director and Chief Executive Officer, and a successful entrepreneur in her own right .
3L Alliance now employs just under 20 people locally across sales, marketing, finance, administration and development – 50% of which are women and is committed to fostering a environment where all team members are encouraged to share their experience, viewpoints and ideas.
Latest News
January 2025
Shio by Fuumi Fuumi Brings a Unique Eastern Influenced Flavours to Queens Plaza
This month, 3L Alliance have warmly welcomed Shio by Fuumi Fuumi to the Queens Place retail precinct.
ViewDecember 2024
Queens Plaza Carnival Event
Last Friday, all hands were on deck as 3L Alliance’s team hosted a free carnival themed event to celebrate the third year of successful operation for their Queens Place
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