Meet Louis Nan – Assistant Development Manager
3L Alliance has recently welcomed Louis to the team. Louis brings design, procurement, and project management skills to his new role, and will be an integral member of the
ViewMay 2022
Committed to the exceptional
At 3L Alliance, we’re committed to the delivery of distinctive, functional design, superior amenity, and the creation of authentic community connections.
We believe Melbourne is one of the world’s great cities, and has the capacity to benefit from dynamic, high density residential, mixed-use and greenfield developments.
Beyond the brick and mortar, we believe successful projects are defined by the legacy of a thriving community, where residents drawn from a range of backgrounds can establish their lives in a place where they feel comfortable and connected.
We approach every project with imagination and a vision to deliver exceptional outcomes through our experience, professional networks and our ability to effectively work with key stakeholders at all levels of government and local communities.
Our People
Our Melbourne based team provides a diverse range of experience and capabilities to unlock the full potential of every project, with expertise across Finance, Business, Legal, Construction, Sales and Marketing.
Mrs Baoyu Li
Managing Director
Supported by a multi-faceted team of talented professionals, Mrs Li is a key shareholder and Managing Director of 3L Alliance, engaged across all facets of the organisation.
In just under ten years of operation under Mrs Li’s guidance, 3L Alliance has established and delivered successful projects in both high density built form and greenfield sites.
At the heart of her approach is a belief and focus that every project delivered by 3L Alliance will contribute to the local economy and community, and provide a positive customer experience for occupants and purchasers for generations to come.
Paul Lin
Director
As Co-Founder and Director of 3L Alliance, Paul Lin brings robust experience and insight drawn from over three decades in business and property.
With initiative, skill and experience gained across both local and international property markets, Paul has driven the strategic decision making behind 3L Alliance’s successfully delivered projects including Queen’s Place and Bridgefield.
Paul works closely with Managing Director and Chief Executive Officer, Mrs Baoyu Li on key strategic decision making across all of 3L Alliance’s key projects.
Michael Wang
Chief Financial Officer
Michael is a highly accomplished financial professional who brings to 3L Alliance many years of experience in both the property development, and the construction industry.
He is accredited with professional qualifications such as FCPA, Master of Professional Accounting and Master of Management. His commercial expertise and skills are well placed at 3L Alliance to steer the company in terms of business growth, cost effectiveness, profitability and strategic financial management. Michael has spent over 20 years in property and finance sectors and firms such as Bensons Property Group, Ubertas Group and Rucker DWC.
Tony Diao
Chief Operating Officer
Tony has extensive business management and investment experience across different industries, including property development, banking and financial services in both Australia and China.
Tony is overseeing the end-to-end operations and is also responsible for the technology & innovation part of the business. Tony holds a Bachelor of Accounting degree in China and a Double Master Degree in Business Information System and Commerce from RMIT.
Niki Brown
Senior Development Manager
Niki, an experienced Development Manager, joined the 3L Alliance team in early 2021. Responsible for the delivery of Bridgefield Estate, a vibrant master planned community in Rockbank, Niki is also part of a 3L Alliance’s skilled team tasked with the complex planning of a 35 000sqm Town Centre, adjacent to Bridgefield.
Niki is a seasoned professional, with over 8 years of consulting experience, developed while working in the survey and project management fields. Niki understands the complexity of property, having worked for a range of leading developers including Lend Lease, Villawood and AVID to drive project outcomes by working effectively with a broad range of stakeholders and industry professionals.
Her strong industry reputation and extensive experience brings a range of benefits to the close-knit team at 3L Alliance.
Tristan Fusinato
Development Director
Tristan has been with 3L Alliance as Development Director for five years, and across this time has been invested in every phase of development for the award-winning Queens Place precinct, from the early days of planning, to the delivery of the residential and mixed use stages of the $350 million dollar project.
Tristan is a highly regarded professional, well known for his indepth knowledge of the built form development and planning process and strong professional networks in the property sector.
His experience in development is drawn from a range of senior roles with leading Australian and multi-national property organisations including Multiplex, Australand, Allco Finance Group, and MAB Corporation.
Throughout his time with 3L Alliance, Tristan has brought a range of valuable contributions to the organisation including processes and systems to support the delivery of large scale projects, and the skills and experience required to manage complexities around negotiations with multiple stakeholders including planning and environmental authorities .
“Our sales and marketing team are engaged across multiple major projects, and our roles have us involved in a range of responsibilities from the sales settlement process, marketing, branding and digital content management activity for social media, website and campaign activity.”
Danny Ruan -Sales Manager
“Our development team work closely to support the delivery of large scale projects, with the skills and experience required to manage complexities around negotiations with multiple stakeholders including planning and environmental authorities.”
Tristan Fusinato – Development Director
“Working with a dynamic, tight knit team I feel privileged to work for a company that supports diversity and inclusivity, and it’s motivating to know that 3L Alliance is willing to provide us with the time and resources to be the best we can be in our roles”
Liping Chong -Senior Management Accountant
Positive impact
3L Alliance’s philosophy is based on delivering the best outcomes to enrich the lives of all those who may live, work and visit our communities across Victoria.
Smart cities
The way we occupy our cities has changed dramatically over the past decade.
As our population increases and migration into outer suburbs becomes more attractive for many, 3L Alliance has committed to a smart city approach for our master-planned communities.
Working with local authorities, councils and community groups, we focus on supporting the health and connectivity of people who live in our projects by ensuring they have access to community services and resources, more efficient and environmentally friendly transportation, improved communication networks, optimization of energy consumption, water supply, crime detection and waste.
Social responsibility
3L Alliance is committed to supporting the community in which we live and operate. We work with local government to deliver projects that accommodate affordable housing options for the community, and encourage our team to contribute to volunteering work for various causes by providing paid leave.
Sustainability
As a prudent corporate citizen, 3L Alliance embeds Environmental, Social and Governance (ESG) priorities into strategic planning, capital allocation and stakeholder engagement. We intend to achieve the highest energy efficiency in our development projects to reduce our carbon footprint.
Diversity
3L Alliance is proud to be a promoter of gender diversity, and our commitment to the appointment and promotion of women in our organisation starts at the top with Mrs Baoyu Li, Managing Director and Chief Executive Officer, and a successful entrepreneur in her own right .
3L Alliance now employs just under 20 people locally across sales, marketing, finance, administration and development – 50% of which are women and is committed to fostering a environment where all team members are encouraged to share their experience, viewpoints and ideas.
Latest News
April 2022
Meet Danny Ruan – Sales Manager
This month, we take great pleasure in introducing our new Sales Manager, Danny Ruan. As part of 3L Alliance’s focus on growth and capacity building, Danny brings valuable skills
View