Nothing beats the energy and momentum of a new project.

Recently the 3L Alliance development and marketing team spent a day on site followed by a kick off strategy session for an expansive new master-planned community in Melton.

Following on from many months of planning and collaboration with Victorian Planning Authority and key stakeholders, the strategy session built on established priorities for the local area and community, and the insights and expertise of the working team behind the highly successful Bridgefield project.

3L Alliance were joined by recently appointed creative agency Town Square, who will be tasked with engaging the project team across a range of workstreams to support navigation through the branding and placemaking process.

Once fully developed, the new master-planned community will comprise of 350 hectares across four key precincts. A launch program is anticipated to commence in 2025.