Privacy Policy
3L Alliance Pty Ltd and its related entities (“3L Alliance”, “we”, “us” or “our”) are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable laws, including anti-money laundering and counter-terrorism financing (AML/CTF) legislation.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you engage with us, use our website, submit an enquiry, purchase property through us or otherwise interact with our business.
What personal information we collect
We may collect personal information directly from you, indirectly from third parties, or through your interactions with us.
The types of personal information we may collect include:
your name, date of birth and contact details (including address, telephone number and email address);
identification information, including copies of identification documents where required by law;
financial information, including bank account details and payment information;
details relating to property purchases, sales, transactions or enquiries;
information relating to your interactions and communications with us;
marketing preferences and feedback;
employment or supplier information where relevant;
website usage information and technical data; and
any other information you voluntarily provide to us.
In certain circumstances, we may be required by law to collect additional identification or verification information from you, including information required to verify your identity or source of funds under AML/CTF Laws.
How we collect personal information
We may collect personal information in a number of ways, including:
via our website;
via email correspondence;
through social media platforms;
over the phone;
through competitions, promotions or events;
through forms, contracts or enquiries submitted to us;
during the course of property transactions;
from real estate agents, brokers, financial institutions, professional advisers or other third parties involved in a transaction; and
from publicly available sources where permitted by law.
If you provide us with direct debit, direct credit or banking details, we will only use and disclose those details for the purpose of facilitating the relevant payment or transaction.
Why we collect, hold and use personal information
We collect, hold and use personal information for purposes including:
providing our products and services;
facilitating property sales, purchases and related transactions;
communicating with you regarding enquiries, projects, promotions, events or updates;
marketing, research, planning and product development;
managing relationships with customers, suppliers and contractors;
complying with legal and regulatory obligations;
verifying your identity and conducting due diligence where required;
detecting, preventing or investigating fraud, unlawful conduct or suspicious activity; and
complying with obligations under AML/CTF Laws and other applicable legislation.
Where required by law, we may use your personal information to:
conduct customer identification and verification procedures;
undertake risk assessments and due diligence;
maintain records relating to transactions and customer interactions; and
report certain matters to regulatory or government authorities.
You may opt out of receiving marketing communications from us at any time by contacting us or by using the unsubscribe function included in our electronic communications.
Use of Artificial Intelligence and Automated Decision Making
We may use technology, including artificial intelligence (AI), machine learning systems, and other automated processes, to support our business operations and service delivery.
These systems may assist with:
analysing data and trends;
supporting customer enquiries and communications;
fraud detection, risk management and compliance activities;
identity verification processes; and
operational decision-making.
In some circumstances, we may use automated decision-making (ADM) processes which may affect your rights or interests. This may include decisions relating to:
transaction risk assessments;
identity verification outcomes;
eligibility or suitability for certain services; and
security or fraud-related determinations.
Where we use ADM:
we will take reasonable steps to ensure the systems are accurate, fair and appropriate for their intended purpose;
we will implement safeguards to reduce the risk of harm, error or bias; and
human oversight may be applied where appropriate.
We will provide additional information about the use of automated decision-making where required by law.
Automated Decision-Making
Transparency Where we use automated decision-making systems that have the potential to affect individuals, we will describe:
the kinds of personal information used (such as identification data, transaction data or behavioural data); and
the types of decisions made using such systems.
Direct marketing and electronic communications
You will only receive marketing or promotional communications from us where:
you have consented to receiving them;
you have subscribed to receive updates, newsletters or promotional material;
you have requested information from us;
the communications are otherwise relevant to the reason we hold your information; or
we are otherwise permitted to do so by law.
If you no longer wish to receive marketing communications from us, you may unsubscribe at any time using the unsubscribe facility included in our communications or by contacting us directly.
We will take reasonable steps to destroy or de-identify personal information where it is no longer required, unless we are required by law to retain it.
Suppliers and contractors
If you or the organisation you work for supply goods or services to us, we may collect personal information in connection with the provision of those goods or services.
This information may include:
your name and contact details;
date of birth;
payment or banking details;
identification information where required; and
any other information reasonably required for the management of the relationship.
This information will only be used for purposes connected with the management of the supplier or contractor relationship and compliance with applicable laws.
Website and technical information
When you access our website, we may automatically collect certain technical information, including:
your IP address;
browser type and operating system;
pages viewed and time spent on our website;
the referring website or URL;
cookies and similar tracking technologies; and
usage and analytics information.
We may also use analytics, profiling tools and AI-based technologies to better understand user behaviour and improve our services.
We use this information to:
analyse website traffic and usage;
improve our website and services;
maintain website security; and
enhance user experience.
Cookies may be used to recognise your browser and remember preferences. You may disable cookies through your browser settings, however some parts of our website may not function correctly as a result.
Disclosure of personal information
We may disclose your personal information to:
related entities and associated companies;
professional advisers, consultants and contractors;
real estate agents, brokers, financiers and service providers involved in a transaction;
technology providers, data storage providers and other third-party service providers;
banks and financial institutions;
regulatory, government or law enforcement authorities where required or authorised by law;
any person or entity to whom you authorise us to disclose the information; and
other parties where disclosure is reasonably necessary to provide our services or comply with legal obligations.
providers of artificial intelligence, analytics or automated processing services;
This may include disclosure of personal information in connection with obligations under AML/CTF Laws, including disclosure to AUSTRAC or other regulatory bodies where required by law.
Overseas disclosure
Some of our third-party service providers or consultants may be located overseas or may store data overseas.
This may include AI platform providers or cloud-based systems which process or store information outside Australia.
Where personal information is disclosed overseas, we will take reasonable steps to ensure the recipient handles the information in a manner consistent with Australian privacy laws, unless an exception under the Privacy Act applies.
Storage and security of personal information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Personal information may be stored electronically, in cloud-based systems, or in physical records.
Security measures may include:
restricted access controls;
password protection and authentication procedures;
secure storage systems;
encryption and cybersecurity measures;
staff confidentiality obligations; and
secure destruction or de-identification procedures.
While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure and we cannot guarantee absolute security.
We take reasonable steps to ensure that any AI or automated systems used by us are designed, implemented and monitored with appropriate safeguards to reduce risks of harm, including exposure to inappropriate, misleading or unsafe content.
Where required by law, including under AML/CTF Laws, certain records and information may be retained for minimum statutory retention periods.
Accessing and correcting your personal information
You may request access to the personal information we hold about you and request corrections where the information is inaccurate, incomplete or out of date.
To protect your privacy and security, we may require you to verify your identity before providing access.
Verification methods may include:
certified photo identification;
confirming personal details;
passwords or security codes; or
other reasonable verification measures.
We will respond to requests for access or correction within a reasonable timeframe and in accordance with applicable laws.
AML/CTF compliance and identity verification
As part of our compliance obligations under applicable AML/CTF Laws, we may be required to:
verify the identity of customers, purchasers, vendors or other parties;
collect and retain identification documents and transaction records;
conduct due diligence and risk assessments;
monitor transactions and activities;
make enquiries regarding source of funds or source of wealth; and
disclose information to regulatory authorities where required by law.
If you do not provide requested information, we may be unable to provide certain products, services or complete transactions.
We may also use electronic verification systems and third-party data sources to assist with identity verification and compliance checks.
Complaints and privacy concerns
If you have any questions, concerns or complaints regarding this Privacy Policy or the handling of your personal information, please contact us.
We may request that complaints be submitted in writing.
Our Privacy Officer will investigate complaints and respond within a reasonable timeframe, generally within 30 days.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
Changes to this Privacy Policy
We may update or amend this Privacy Policy from time to time to reflect changes to our business practices, legal obligations or regulatory requirements.
The most current version of this Privacy Policy will always be available on our website.
Contact Us
If you have any questions, requests or complaints regarding this Privacy Policy or your personal information, please contact:
Email: Info@3lalliance.com
For more information about privacy in Australia, please visit the Office of the Australian Information Commissioner at www.oaic.gov.au